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MUSES involves a variety of organizations in Greece & Canada: Three academic institutions (UQAM, Athens School of Fine Arts, Athens University of Economics and Business) one Municipality in Greece (Municipality of Athens), two Cultural Institutes (Onassis Cultural Centre & Cultural Human Resources Council in Canada), two hospitals (GR & CA) and two large NGO (CA & GR). Research sample comprises of artists, cultural employees, arts and business students, doctors, and volunteers so as to replicate findings and lead to a robust theoretical proposal relating to proactivity/creativity with wide spectrum of applicability.